Privacy Policy

Introduction

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also briefly referred to as “data”) we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, mobile, and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offering”).

The terms used are not gender-specific.

Status: 14.02.2024

Table of Contents

Controller

lesfillesducoeur
Julia and Lilly Schwarzkopf GbR
Bollenwaldstr. 102
63743 Aschaffenburg
Germany

Email address: hello@lfdc.info

Phone: 06028-9916270

Imprint: https://www.lfdc.info/impressum/

Contact Data Protection Officer

hello@lfdc.info

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of Data Processed

  • Inventory data (e.g., names, addresses).
  • Content data (e.g., entries in online forms).
  • Contact data (e.g., email, phone numbers).
  • Meta/communication data (e.g., device information, IP addresses).
  • Usage data (e.g., visited websites, interest in content, access times).
  • Location data (information about the geographical position of a device or person).
  • Contract data (e.g., subject matter of contract, term, customer category).
  • Payment data (e.g., bank details, invoices, payment history).

Categories of Data Subjects

  • Business and contractual partners.
  • Prospective customers.
  • Communication partners.
  • Customers.
  • Users (e.g., website visitors, users of online services).

Purposes of Processing

  • Assessment of creditworthiness and solvency.
  • Provision of our online offering and user-friendliness.
  • Visit action evaluation.
  • Office and organizational procedures.
  • Cross-device tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (e.g., by email or postal mail).
  • Interest-based and behavioral marketing.
  • Contact inquiries and communication.
  • Conversion measurement (measuring the effectiveness of marketing measures).
  • Profiling (creation of user profiles).
  • Remarketing.
  • Reach measurement (e.g., access statistics, recognition of returning visitors).
  • Security measures.
  • Tracking (e.g., interest/behavior-based profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Management and answering of inquiries.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Automated decisions in individual cases

  • Credit report (decision based on a credit check).

Relevant Legal Bases

Below, we communicate the legal bases of the General Data Protection Regulation (GDPR) on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence and establishment may apply. Furthermore, if specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 para. 1 sentence 1 lit. a GDPR) – The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
  • Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6 para. 1 sentence 1 lit. c GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

Security Measures

In accordance with legal requirements and taking into account the state of the art, implementation costs, and the nature, scope, context, and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, ensuring availability, and their separation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the deletion of data, and responses to data breaches. We also consider the protection of personal data already during the development or selection of hardware, software, and procedures in accordance with the principle of data protection by design and by default.

SSL encryption (https): To protect your data transmitted via our online offering, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer and Disclosure of Personal Data

In the course of our processing of personal data, it may happen that data is transferred to or disclosed to other entities, companies, legally independent organizational units, or persons. Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks, or providers of services and content embedded in a website. In such cases, we comply with legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Data Processing in Third Countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if processing takes place within the framework of using third-party services or disclosing/transferring data to other persons, entities, or companies, this will only occur in accordance with legal requirements.

Subject to explicit consent or contractually or legally required transfer, we only process or have data processed in third countries with a recognized level of data protection, contractual obligations through so-called standard contractual clauses of the EU Commission, in the presence of certifications, or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Within the framework of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the data protection level as secure for certain companies from the USA within the framework of the adequacy decision of July 10, 2023. The list of certified companies as well as further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We will inform you within the data protection notices which of our service providers are certified under the Data Privacy Framework.

Use of Cookies

Cookies are small text files, or other storage notes, that store information on end devices and read information from end devices. For example, to store the login status in a user account, shopping cart content in an e-shop, accessed content, or used functions of an online offering. Cookies can also be used for various purposes, e.g., for the functionality, security, and comfort of online offerings, as well as for creating analyses of visitor flows.

Information on consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users, unless this is not legally required. Consent is particularly not necessary if the storage and reading of information, including cookies, are absolutely necessary to provide users with a telemedia service (i.e., our online offering) explicitly requested by them. The revocable consent is clearly communicated to users and contains information about the respective cookie usage.

Information on data protection legal bases: The data protection legal basis on which we process users’ personal data with the help of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing your data is the given consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g., in the economic operation of our online offering and improvement of its usability) or, if this occurs within the framework of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will clarify the purposes for which we process cookies in the course of this privacy policy or within our consent and processing procedures.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g., browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user revisits a website. Likewise, the data collected with the help of cookies can be used for reach measurement. Unless we explicitly inform users about the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and the storage duration can be up to two years.

General information on revocation and objection (Opt-Out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke a given consent or to object to the processing of your data by cookie technologies (collectively referred to as “Opt-Out”). You can initially declare your objection via your browser settings, e.g., by deactivating the use of cookies (although this may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared via a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further objection information within the details of the service providers and cookies used.

Processing of cookie data based on consent: We use a cookie consent management procedure, within which users’ consents to the use of cookies, or the processing and providers mentioned within the cookie consent management procedure, can be obtained, managed, and revoked by users. The declaration of consent is stored here so that it does not have to be requested again and the consent can be proven in accordance with the legal obligation. The storage can take place server-side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) to be able to assign the consent to a user or their device. Subject to individual information about the providers of cookie management services, the following notes apply: The storage duration of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g., which categories of cookies and/or service providers), as well as the browser, system, and end device used.

Cookie settings / objection option:

If you use a cookie consent banner (which is recommended), you can enter the option to call it up here (e.g., link or a so-called [shortcode] that is automatically converted into a button/link by your software).

Notes on the processing of cookie data based on consent: You should only keep this option (and otherwise delete it) if you obtain a “real” opt-in, i.e., consent from users for the use of cookies (e.g., with so-called “cookie consent/opt-in banners” or as part of a registration process).

Since a cookie opt-in is generally necessary according to the ECJ when using marketing tools frequently used in e-commerce (e.g., Google Analytics or Facebook Pixel), this option is pre-selected.

This means that you do not use cookies (and do not use third-party services within your websites that themselves use cookies) until users have given their consent. At most, the use of necessary cookies that are expected by users, such as a shopping cart function in the online shop or local reach measurement with the Matomo tool, is permissible.

Commercial and Business Services

We process data of our contractual and business partners, e.g., customers and prospective customers (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships, as well as related measures and within the framework of communication with the contractual partners (or pre-contractually), e.g., to answer inquiries.

We process this data to fulfill our contractual obligations, to secure our rights, and for the administrative tasks associated with this information, as well as for business organization. We only pass on the data of contractual partners to third parties within the framework of applicable law to the extent that this is necessary for the aforementioned purposes or for fulfilling legal obligations or occurs with the consent of the data subjects (e.g., to involved telecommunication, transport, and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Contractual partners will be informed about further forms of processing, e.g., for marketing purposes, within this privacy policy.

We will inform contractual partners which data is required for the aforementioned purposes before or during data collection, e.g., in online forms, by special marking (e.g., colors) or symbols (e.g., asterisks or similar), or personally.

We delete the data after the expiry of legal warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal archiving reasons (e.g., for tax purposes, usually 10 years). Data disclosed to us by the contractual partner within the framework of an order will be deleted in accordance with the order’s specifications, generally after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply between the users and the providers.

Customer Account: Contractual partners can create an account within our online offering (e.g., customer or user account, or “customer account” for short). If the registration of a customer account is required, contractual partners will be informed of this, as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration and subsequent logins and uses of the customer account, we store the customers’ IP addresses along with the access times to be able to prove the registration and prevent any misuse of the customer account.

If customers have terminated their customer account, the data related to the customer account will be deleted, provided that their retention is not required by law. It is the customers’ responsibility to back up their data upon termination of the customer account.

Economic Analyses and Market Research: For business reasons and to identify market trends, wishes of contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc., whereby contractual partners, interested parties, customers, visitors, and users of our online offering may fall into the group of affected persons.

The analyses are carried out for the purpose of business evaluations, marketing, and market research (e.g., to determine customer groups with different characteristics). In doing so, we may, if available, consider the profiles of registered users including their information, e.g., regarding services used. The analyses are solely for our benefit and are not disclosed externally, unless they are anonymous analyses with aggregated, i.e., anonymized, values. Furthermore, we respect the privacy of users and process data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g., as aggregated data).

Shop and E-Commerce: We process our customers’ data to enable them to select, acquire, or order the chosen products, goods, and associated services, as well as their payment and delivery or execution. If required for the execution of an order, we use service providers, in particular postal, freight, and shipping companies, to carry out the delivery or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such within the order or comparable acquisition process and includes the information necessary for delivery, provision, and billing, as well as contact information to allow for any necessary consultation.

  • Types of data processed: Inventory data (e.g., names, addresses), payment data (e.g., bank details, invoices, payment history), contact data (e.g., email, phone numbers), contract data (e.g., subject matter of contract, term, customer category), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Interested parties, business and contractual partners, customers.
  • Purposes of processing: Provision of contractual services and customer service, contact inquiries and communication, office and organizational procedures, management and answering of inquiries, security measures, visit action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles).
  • Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legal obligation (Art. 6 para. 1 sentence 1 lit. c. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Payment Service Providers

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer efficient and secure payment options to the affected persons and use additional payment service providers for this purpose, in addition to banks and credit institutions (collectively “payment service providers”).

The data processed by payment service providers include inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, sum, and recipient-related information. The information is required to carry out the transactions. However, the entered data are only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission is for the purpose of identity and creditworthiness checks. For this, we refer to the terms and conditions and the data protection notices of the payment service providers.

For payment transactions, the terms and conditions and data protection notices of the respective payment service providers apply, which can be accessed on their respective websites or transaction applications. We also refer to these for further information and for asserting rights of withdrawal, access, and other data subject rights.

  • Types of data processed: Inventory data (e.g., names, addresses), payment data (e.g., bank details, invoices, payment history), contract data (e.g., subject matter of contract, term, customer category), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Customers, interested parties.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and Service Providers Used:

Provision of the Online Offering and Web Hosting

To provide our online offering securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offering can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security services and technical maintenance services.

The data processed in the context of providing the hosting offering may include all information relating to the users of our online offering that arises during use and communication. This regularly includes the IP address, which is necessary to deliver the content of online offerings to browsers, and all entries made within our online offering or on websites.

Email Sending and Hosting: The web hosting services we use also include the sending, receiving, and storage of emails. For these purposes, the addresses of recipients and senders, as well as other information concerning email sending (e.g., the providers involved) and the content of the respective emails, are processed. The aforementioned data may also be processed for the purpose of SPAM detection. Please note that emails are generally not sent encrypted over the internet. As a rule, emails are encrypted during transport, but (unless an end-to-end encryption method is used) not on the servers from which they are sent and received. We therefore cannot assume responsibility for the transmission path of emails between the sender and the receipt on our server.

Collection of Access Data and Log Files: We ourselves (or our web hosting provider) collect data on every access to the server (so-called server log files). Server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g., to prevent server overload (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure server utilization and stability.

  • Types of data processed: Content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Users (e.g., website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Contacting Us

When you contact us (e.g., via contact form, email, phone, or social media), the information provided by the inquiring persons is processed to the extent necessary to answer the contact inquiries and any requested measures.

The answering of contact inquiries within the framework of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to answer (pre-)contractual inquiries, and otherwise on the basis of legitimate interests in answering the inquiries.

  • Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Communication partners, interested parties.
  • Purposes of processing: Contact inquiries and communication, management and answering of inquiries.
  • Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b. GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and Service Providers Used:

  • Contact Form: When users contact us via our contact form, email, or other communication channels, we process the data provided to us in this context to handle the communicated request. For this purpose, we process personal data within the framework of pre-contractual and contractual business relationships, to the extent necessary for their fulfillment, and otherwise on the basis of our legitimate interests and the interests of the communication partners in answering the requests and our legal retention obligations.
  • Help Scout: Management of contact inquiries and communication; Service provider: Help Scout Inc., 131 Tremont St, Boston, MA 02111-1338, USA; Website: https://www.helpscout.net; Privacy Policy: https://www.helpscout.net/company/legal/privacy/; Basis for third-country transfer: Standard contractual clauses (https://www.helpscout.com/company/legal/dpa/); Data Processing Agreement: https://www.helpscout.com/company/legal/dpa/.

Presence on Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context to communicate with active users there or to offer information about us.

We point out that user data may be processed outside the European Union. This may result in risks for users, for example, because the enforcement of user rights could be made more difficult.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and resulting interests. These user profiles can in turn be used to display advertisements within and outside the networks that presumably correspond to the users’ interests. For these purposes, cookies are usually stored on the users’ computers, in which user behavior and interests are stored. Furthermore, data independent of the devices used by the users can also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in there).

For a detailed description of the respective processing forms and the objection options (opt-out), we refer to the data protection declarations and information of the operators of the respective networks.

Also, in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to the user data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.

  • Types of data processed: Inventory data (e.g., names, addresses), contact data (e.g., email, phone numbers), content data (e.g., entries in online forms), usage data (e.g., visited websites, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
  • Affected persons: Users (e.g., website visitors, users of online services).
  • Purposes of processing: Contact inquiries and communication, tracking (e.g., interest-/behavior-based profiling, use of cookies), remarketing, reach measurement (e.g., access statistics, recognition of recurring visitors).
  • Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. GDPR).

Services and Service Providers Used:

Deletion of Data

The data processed by us will be deleted in accordance with legal requirements as soon as the consents permitting their processing are revoked or other permissions cease to apply (e.g., if the purpose of processing these data has ceased or they are no longer required for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons or whose storage is necessary for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person.

Further information on the deletion of personal data may also be provided within the individual data protection notices of this privacy policy.

Amendment and Update of the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an action on your part (e.g., consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that addresses may change over time and we ask you to check the information before contacting them.

Rights of the Data Subjects

As a data subject, you have various rights under the GDPR, particularly those arising from Art. 15 to 21 GDPR:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw given consents at any time.
  • Right of access: You have the right to obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: In accordance with legal requirements, you have the right to demand the completion of incomplete data concerning you or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to demand that data concerning you be erased without undue delay, or, alternatively, to demand a restriction of the processing of the data in accordance with legal requirements.
  • Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with legal requirements, or to request their transmission to another controller.
  • Right to lodge a complaint with a supervisory authority: You also have the right, in accordance with legal requirements, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.

Definitions

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and are defined in particular in Art. 4 GDPR. The legal definitions are binding. The following explanations, however, are primarily intended to aid understanding. The terms are sorted alphabetically.

  • Visit Action Evaluation: “Visit Action Evaluation” (English “Conversion Tracking”) refers to a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the users’ devices within the websites where the marketing measures take place and then retrieved again on the target website. For example, we can thus track whether the ads we placed on other websites were successful).
  • Credit Check: Automated decisions are based on automatic data processing without human intervention (e.g., in the case of an automatic rejection of a purchase on account, an online credit application, or an online application process without any human intervention. Such automated decisions are only permissible under Art. 22 GDPR if data subjects consent, if they are necessary for the fulfillment of a contract, or if national laws permit these decisions.
  • Cross-Device Tracking: Cross-device tracking is a form of tracking in which users’ behavioral and interest information is collected across devices in so-called profiles by assigning an online identifier to the users. This allows user information to be analyzed, as a rule, for marketing purposes, regardless of the browsers or devices used (e.g., mobile phones or desktop computers). The online identifier is not linked to clear data, such as names, postal addresses, or email addresses, for most providers.
  • IP Masking: “IP masking” refers to a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer serve to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing procedures, especially in online marketing.
  • Interest-based and behavioral marketing: Interest-based and/or behavioral marketing refers to the process of predetermining potential user interests in advertisements and other content as precisely as possible. This is done based on information about their past behavior (e.g., visiting and staying on certain websites, purchasing behavior, or interaction with other users), which is stored in a so-called profile. Cookies are typically used for these purposes.
  • Conversion Measurement: Conversion measurement is a process that determines the effectiveness of marketing campaigns. Typically, a cookie is stored on users’ devices within the websites where the marketing campaigns take place and then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful.
  • Personal Data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiling: “Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this includes information concerning age, gender, location data and movement data, interaction with websites and their content, purchasing behavior, social interactions with other people) to analyze, evaluate or predict them (e.g., interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Reach Measurement: Reach measurement (also known as web analytics) is used to evaluate the visitor flows of an online offering and can include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can, for example, determine at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. For the purpose of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online offering.
  • Remarketing: “Remarketing” or “Retargeting” refers to, for example, noting for advertising purposes which products a user was interested in on a website, in order to remind the user of these products on other websites, e.g., in advertisements.
  • Location Data: Location data is generated when a mobile device (or another device with the technical prerequisites for location determination) connects to a radio cell, Wi-Fi, or similar technical means and functions for location determination. Location data serves to indicate the geographically determinable position on Earth where the respective device is located. Location data can, for example, be used to display map functions or other location-dependent information.
  • Tracking: “Tracking” refers to the ability to trace user behavior across multiple online offerings. As a rule, behavioral and interest information regarding the online offerings used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
  • Controller: A “controller” is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically every handling of data, be it collection, evaluation, storage, transmission, or deletion.
  • Audience Building: Audience building (or “Custom Audiences”) refers to the determination of target groups for advertising purposes, e.g., displaying advertisements. For example, based on a user’s interest in certain products or topics on the internet, it can be concluded that this user is interested in advertisements for similar products or the online shop where they viewed the products. “Lookalike Audiences” (or similar audiences) refers to displaying content deemed suitable to users whose profiles or interests are presumably similar to the users for whom the profiles were created. Cookies and web beacons are typically used for the purpose of building Custom Audiences and Lookalike Audiences.

Product Availability Notification

Notification when item is back in stock

In our shop, you have the option to be automatically informed when an out-of-stock item is back in stock. To do this, fill out the form with your email address, confirm the processing of personal data, and submit the form. You will receive an email to confirm your notification request. This confirmation link verifies that the entered email address exists and that the consumer has registered for this service themselves. The consumer also agrees to the processing of their data. The stored email addresses remain saved until the stock notification is sent and are deleted after one year. The email addresses are not used for other purposes and are not forwarded to external companies. The data is stored on a German web server. For questions, please send an email to hello@lfdc.info.